Advertising in youth sports

This Boston Globe article (by Craig Larson) suggests there is a trend building within youth sports.

Targeting parents, coaches, and youngsters, Citizens Bank has purchased the naming rights of the 16-field Massachusetts Youth Soccer Association complex in Lancaster. The 136-acre facility will sport green-and-white signs proclaiming it Citizens Bank Fields at Progin Park, when it formally opens later this year.

The five-year agreement at the soccer complex is the latest evidence of a trend in the naming rights phenomenon as corporations seek to increase the visibility of their brands to adults and children who attend youth sporting events.

The article doesn't give any dollar figures.

Neither the association nor the bank would disclose how much the naming rights cost, though the bank said it was a "substantial investment."

Tim White
Town Council, 4th District

h/t to Lawrence Taylor!